This study explores how gender perspectives influence the institutional discourse through a genre analysis of UN Women’s online publications. The purpose is to examine how gender-focused content is structured and communicated within an established ESP genre. Drawing on Swales’ (1990, 2004) move-step framework, the research examines the structure of gender-based research papers. A corpus of selected UN Women texts was analyzed qualitatively to determine how gender discourse appears within established ESP genre. The analysis reveals a high degree of structural stability at the macro level alongside systematic variation in the labeling, positioning, and realization of moves, particularly in the front and end matter. These variations reflect functional adaptation to institutional and policy-oriented communication rather than deviation from academic conventions. Linguistically, the papers consistently adhere to UN Women’s gender-inclusive language guidelines through lexical choices, reference patterns, and ordering of gendered terms, aligning discourse practices with organizational values. The study contributes to genre-based ESP research by broadening Swales' genre analysis to international institutional communication and by offering pedagogical guidance on integrating social engagement into academic and professional writing pedagogy.